On the Cards
Case Studies

We work with a variety of illustrators and designers from in-house to freelance, we believe this gives us the best of both worlds and allows us to nurture new and emerging talents. Below are a sample of case

studies of Paper Rose & The Art Group in-house designers, freelance illustrators and

a selection of last years competition winners.

Danielle Wetton
Clair Rossiter
Natalie Kelter
Vickie Robinson
Danielle I’m currently in my final year at De Montfort University in Leicester, studying Graphic Design and Illustration. I entered the On The Cards competition during my second year of study and I was lucky to be chosen as one of the winners. This for me, was a great opportunity and a launch for my career. To be able to have my own line of greetings cards, work with Paper Rose and experience the industry, as well as having my work on sale in Paperchase, all before I’ve even completed my degree is an amazing achievement. If anyone is hesitant I would say just enter! You have nothing to lose and a huge amount to gain. If you are entering the competition this year my tip to you would be not to be afraid! Have an open mind and try and create something that has a unique selling point. Explore all the paper options available and try not to stick to being predictable. I discovered some wonderful papers from G. F. Smith which fuelled my thinking. Danielle Wetton - Technology Category winner 2015
Clair I studied illustration at Falmouth University, graduating in 2014. I was really keen to give freelance illustration a go, and it was when I was exhibiting at New Designers that I met some of the team from The Art Group. I started Freelancing with them to produce a range of London-themed cards based on some illustrations I’d been developing in my third year at University. It was such an exciting opportunity and I received so much guidance from Philippa and Reggie, as The Greetings industry was an area of illustration that I wasn’t especially familiar with. Since these initial card designs I have continued to freelance with them on a variety of projects, all of which have challenged and engaged me. I’ve even been to visit the studio to see how everything works, and taken part in workshops with the rest of the team. As a Freelancer I’ve found that it’s rare to be able to work so closely with a company, and to receive as much advice and support as I do from them. Working with The Art Group is something that I really value.
Natalie I had started to specialize in typography after becoming interested in calligraphy as a hobby over the previous summer, and wanted to work on a fun project to utilize these new skills. I decided to create a range of gay cards, as I felt there was a real gap in the market, and I like to create work that isn’t just aesthetically pleasing, but inspired by causes that I’m passionate about. That’s why I’m so glad I entered the competition, not only did I benefit from the exposure of getting my cards in a major retail store, but I also got to create something for an under represented community. I also think it’s really important to know that I didn’t actually win one of the categories, I was highly commended, but Paperchase saw my range and wanted to make it a reality. The competition is great as it gives you the opportunity to show off your work to people who otherwise wouldn’t see it, so it’s always worth entering, even if you don’t think you’ll win.. I certainly didn’t think I would! Natalie Kelter - Design / Illustration - Highly Commended 2015
Vickie Whilst studying Graphic Design at Nottingham Trent University I had no idea what I wanted to do after graduating. This put a lot of strain on me as I saw the whole world of work daunting and scary! Winning the ‘On the cards’ changed all this for me. This competition was full of incredible opportunities many people take years to achieve. They let me into the exciting world of greetings cards, invited me to PG live and gave me a placement working with them. These insights allowed me to understand what ‘the world of work’ was like and it no longer felt scary. All these opportunities allowed me to gain the experience and confidence most design companies look for in an employee and to have them all before I graduated felt very special. Vickie Robinson - Design / Illustration Category winner 2015

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